Rapper Craig Mack, who rose to prominence in the early 1990s and helped jumpstart Diddy’s Bad Boy Records label with his 1994 hit, “Flava in Ya Ear,” died of heart failure at a hospital near his home in South Carolina on Monday, according to the New York Daily News. He was 46.
Mack’s longtime friend and producer Alvin Toney, who worked on his 1994 debut album, Project: Funk Da World, confirmed Mack’s death with the Daily News. Toney told the Daily News he met with Mack as recently as last week. He said Mack told him he was dealing with an unspecified illness.
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