Too often, sneaker culture gets a bad reputation because of people who can’t keep their thirst levels in check. What’s supposed to be fun and all about meeting cool people is marred by senseless acts of violence. Fortunately, that’s not always the case, and there are sneakerheads out there who do awesome things. Not necessarily for the culture either, but just for humanity.
In anticipation of the global release of Kanye West’s adidas Yeezy 750 Boost, Undefeated is doing something way different that goes beyond sneakers. The streetwear heavyweight plans to give away all 11 pairs of its adidas Yeezys, and all you have to do is perform a good deed for a chance to win. That’s right—no campouts and no raffles. Do something selfless, share it on Instagram, and you might just score a free pair of Yeezys.
For complete rules, make sure to hit up UndefeatedSelflessAct.com.
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Undefeated is Giving Away Yeezys for FREE from Complex.