The Weeknd Partners With Puma as New Ambassador

The Weeknd is officially getting into the shoe game. Puma announced Thursday that it has signed the Toronto singer as the company’s new Global Brand ambassador and creative collaborator. “His laidback, streetwise style and swagger make him the right fit to headline PUMA’s latest Sportstyle campaign, ‘Run The Streets’ which launches in November,” the company wrote in a press release.

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