Spotify CEO on Company’s Hateful Conduct Policy: ‘We Rolled This Out Wrong’

The rollout for Spotify’s new “hate content and hateful conduct” policy could have been handled better, the streaming provider’s CEO conceded Wednesday.

“The whole goal with this was to make sure that we didn’t have hate speech,” Daniel Ek said during a Code Conference Q&A session, according to Variety. “It was never about punishing one individual artist or even naming one individual artist.” The new policy, announced earlier this month, ultimately resulted in the removal of XXXTentacion and R. Kelly from Spotify playlists. X’s music was ultimately reinstated for playlist placement, while Kelly’s was not. “We rolled this out wrong and could have done a much better job,” Ek said.

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