Kendrick Lamar Admits He Stalled His Career by Trying to Chase Hits

The guy who better win Album of the Year at next year’s Grammys is gracing the cover of Variety’s special Hitmakers issue. In an accompanying pair of interviews, that guy—Kendrick Lamar—discussed his idea of what constitutes a so-called “hit record,” the importance of the album format, his creative process, his growth as an artist, and his fruitful relationship with Mike Will Made-It.

“Is it the amount of streams or the amount of sales or the amount of spins on the radio?” Lamar asked of what makes a “hit record” click. “Nobody can really justify which one it is, because I’ve heard hundreds of records from inside the neighborhood that were quote-unquote ‘hit records’ and never stood a day outside the community.”

Subscribe to Complex News for More: http://goo.gl/PJeLOl

Watch ‘Complex Live’ on Go90 here: https://www.go90.com/shows/11cHKK3D2iU

Check out more of Complex here:
http://www.complex.com
https://twitter.com/Complex
https://www.facebook.com/complex
https://www.instagram.com/complex/
https://plus.google.com/+complex/

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

Category:

Videos