For years, stores in China have been selling fake Gucci goods that are intended to be burned and offered to the dead. And Gucci is now trying to put an end to it.
According to QZ, the Italian fashion house has sent a warning to shopkeepers who sell paper effigies that look like its products, which include everything from handbags to shoes.
Subscribe to our New Complex Channel: https://goo.gl/43ac5w
Subscribe to Complex for More: http://goo.gl/PJeLOl
Check out more of Complex here:
COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.