Since its inception in 2013, online marketplace Grailed has become a go-to destination for menswear enthusiasts around the world. It has continued to thrive and develop a growing community using a unique mix of original content and a diverse selection of secondhand garments. But now, the minds behind Grailed are looking to use that formula and finally apply it to the realm of womenswear.
Grailed’s sister site Heroine officially launched on Wednesday, about eight months after it was announced by brand director Kristen Dempsey.
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