Grailed Launches Sister Website Named “Heroine”

Since its inception in 2013, online marketplace Grailed has become a go-to destination for menswear enthusiasts around the world. It has continued to thrive and develop a growing community using a unique mix of original content and a diverse selection of secondhand garments. But now, the minds behind Grailed are looking to use that formula and finally apply it to the realm of womenswear.

Grailed’s sister site Heroine officially launched on Wednesday, about eight months after it was announced by brand director Kristen Dempsey.

Subscribe to Complex News for More:

Watch ‘Complex Live’ on Go90 here:

Check out more of Complex here:

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.